TANGENTIAL THINKING
Jesson Artmont is a team of bright,
savvy, seasoned communications professionals who have a
clear grasp of the way in which the proliferation of the
mass media is changing our understanding of communications.
Ours is a people business - and the talent
on the Jesson Artmont team is unsurpassed.
We get the new reality. Medium and message
are converging, and creative concepts must traverse the
new terrain easily and effectively, moving in and through
various modes and mediums. A fundamental understanding of
basic facts, quantitative data and information is critical
to any strategic proposition, and we start here. But based
on the knowledge that today, major marketers spend less
than 35% of their budgets on conventional media as they
seek new ways to break through to consumers, we pride ourselves
on the fresh, innovative solutions we bring to our work.
At the same time we know that some truths
are eternal: good ideas must be rooted in strategy; to be
effective, the new technologies must be creatively and strategically
applied; consumers must be engaged by experience. Our clients
know that whatever their needs, they can count on us for
fresh, exciting ideas that deliver a potent strategic punch.