BARBARA JESSON

Partner

Barbara Jesson is a seasoned marketing strategist with experience from both agency and client-side perspectives.

Her career has spanned the gamut of marketing and communications issues including: analysis and strategic positioning, advertising, corporate communications programs, planning, copywriting, crisis management, event and cause marketing, design and corporate identity programs and media relations.

Barbara has headed up communications teams at some leading Canadian companies among them Four Seasons Hotels, Abitibi-Price, Allied (now Allied Signal) and Labatts. More recently she has had her own advertising and public relations company. Clients have included Canadian Tire, SMH International, ICI International, Air Canada/Air Ontario, Lever Ponds, The Ontario Government, Standard Broadcasting and others. She provided counsel and leadership during the high profile ownership negotiations for the Toronto Raptors and the Air Canada Centre. She was also involved in the rebranding of Enbridge (formerly Consumers Gas). In addition, she has provided counsel to The Banff Centre, The Stratford Festival and Inco.

A lateral thinker, recognized for her creative ideas and innovative problem solving, Barbara is frequently sought out for challenges which demand unique ‘outside-the-box’ strategies or tactics. She holds an M.A. in History from the University of Waterloo. She is founding Chair of The Quilt Project, a breast cancer support project, and sits on the board of the Wellesley Central Health Corporation, Theatre Museum Canada, as well as Friends of the Banff Centre.