JESSON ARTMONT – STRATEGY FIRST

We’re the team that helps make ordinary household products category killers in Canada.

We’ve washed the roof of Toronto’s Rogers Centre with a leading household detergent; we relaunched a leading fashion watch in Canada; we explored a completely new terrain by creating a “buzz” campaign for a major package goods company. And we helped to establish a Canadian icon as the preeminent animation school worldwide. All exciting, high profile media grabbers. We are also the team that many quiet, conservative blue chip Canadian companies hire to manage their corporate communications and financial media relations.

Why have these world-class organizations turned to our people for advice?

Although we are all highly creative right-brain thinkers, we recognize that tactics must be rooted in strategy. And at the end of the day, a strong brand is critical. So healthy dollops of left-brain logic provide the focus for our creativity. For us, planning is a way of thinking, a unique way of looking at the world, whatever the challenge.

That’s why our clients come to us when they are seeking new ways to tackle their communications and public relations problems.